Job

Email Marketing Manager

The American Legislative Exchange Council (ALEC) is the nation’s largest non-partisan, voluntary membership organization of state legislators. ALEC brings together lawmakers, business leaders, and policy experts to develop state-based solutions that encourage growth, innovation, and economic security.

Position Overview:

The Email Marketing Manager is responsible for developing, executing, and optimizing email campaigns that drive member engagement, retention, and growth. This role requires a blend of creativity, analytical skills, and technical expertise to deliver impactful communications aligned with the organization’s brand and objectives.

Key Responsibilities:

  • Develop and implement ALEC’s email marketing strategy to support membership engagement, event promotion, and policy initiatives.
  • Manage the full lifecycle of email campaigns: planning, design, testing, deployment, and reporting.
  • Segment audiences (legislators, members, partners) and personalize messaging to maximize relevance and engagement.
  • Monitor and analyze KPIs (open rates, click-through rates, conversions, ROI) and provide actionable insights.
  • Collaborate with communications, membership, events and policy teams to maintain consistent messaging.
  • Stay current with industry trends, tools and best practices to continuously improve the organization’s email strategy.

Key Competencies:

  • Organization and Attention to Detail: Ability to manage multiple tasks while maintaining accuracy.
  • Communication: Strong interpersonal skills for working with staff, vendors, and external partners.
  • Problem-Solving: Resourceful in addressing operational challenges and improving processes.

Qualifications:

  • Bachelor’s degree in Marketing, Communications or related field.
  • 2-4 years of experience in email marketing or digital communications.
  • Proficiency with email marketing platforms (e.g. Salesforce Marketing Cloud, Pardot).
  • Excellent copywriting and communication skills.
  • Experience with CRM systems and marketing automation tools preferred.

To Apply: Please send cover letter and resume to lbowen@alec.org.

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