Digital Media: Applying Presidential Strategy to Legislative Races

Through digital, state legislators can build a base of supporters to help spread a grassroots message online, drive online donations and expand your reach so that as a more cash-strapped down-ballot candidate you can compete for the voters’ attention effectively. Similarly, peer to peer texts, robocalls and ringless voicemails are effective supplemental forms of voter contact we have seen in 2020 as door knocking was out of the question for a good part of the campaign cycle.