Press Release

The Next Chapter of the ALEC Brand

Our commitment to the pillars of strength depicted in our new brand — limited government, free markets, and federalism — will never change.

In this chaotic world full of opinions, legislators rely on and seek out our cutting-edge research and collaborative model policy development as a voice of reason. As a forum, our members in both the private and public sectors come together to exchange innovative ideas and develop real solutions for the business and economic issues facing the states to help all Americans flourish.

Today, ALEC proudly announces a new look, feel, and spirit that underscores our foundational commitment to providing the best in trusted policy solutions. This update will cement our brand’s positioning, its strategic importance to our objectives, and its alignment with our vision for America’s future.

As part of our rebrand, we have also refined our message to ensure a better understanding of our principles and focus.

All Americans deserve an efficient, effective, and accountable government that puts the people in control. ALEC equips and empowers today’s state leaders to shape America’s future through our unwavering commitment to limited government, free markets, and federalism.

For more than 50 years, our members have counted on us to deliver trusted policy solutions that profoundly impact everyday life.

That foundational message, unveiled today, marks a significant milestone in our ongoing evolution and commitment to excellence. With a renewed emphasis on collaboration and trusted policy solutions, ALEC is poised to continue empowering states and shaping America’s future.

Our updated logo and colors bring noticeable changes, some more significant than others. These updates will appear across ALEC publications, images, center and task force logos, layouts, and more.

We hope you share our excitement, remembering that our commitment to the pillars of strength depicted in our new brand — limited government, free markets, and federalism — will never change.